Marketing Hackathon
Build Better on Stellar
The challenge
Stellar needed more than another hackathon weekend. The ecosystem had builders, but it needed marketers who could tell their projects' stories, and it needed a short timeline activation that could ride the energy of an existing ecosystem moment instead of competing with it.
The strategy
We designed a marketing hackathon, not a coding one. Three tracks gave teams a clear lane: growth strategy, content and storytelling, and go-to-market design. We paired the format with local community partners already trusted in the Mexico City ecosystem, so registration felt like an invitation from a friend, not a cold announcement.
The experience
Builders and marketers worked side by side over a single, focused weekend. Workshops ran in the morning, working sessions in the afternoon, and a demo night closed things out with real feedback from ecosystem judges instead of a generic pitch competition. Every detail, from the track naming to the judging rubric, was built to keep momentum visible in real time.
The outcome
- 59 people registered across the three tracks
- 27 submissions delivered by demo night
- Community partners extended the format into their own local activations
59
Registered
27
Submissions
3
Tracks
Why it worked
The hackathon worked because it was anchored to something already happening, not invented in a vacuum. Clear tracks gave people permission to show up without being a smart contract engineer, and the judging structure made the output feel useful long after the weekend ended.
Signal: The room moved because the challenge was clear, the community was ready, and the format gave people something to make.
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