About
Hi, I'm Estefania.
I'm the founder of Guava, an events and experiential strategy studio helping teams design moments that people actually remember.
I'm a first-gen Latina, a Web3 and tech operator, and someone who has built a career at the intersection of growth, events, community, and creative direction. My work moves across LATAM, Lisbon, Mexico City, New York, Miami, Istanbul, Buenos Aires, and wherever the next ecosystem hub is blooming.
I blend strategy, taste, logistics, and cultural intuition, because the best experiences need all four.
Founder story
Events were never just about the event.
I learned early that a room can either build trust or waste everyone's time. There is no in-between. The events that stayed with me, the ones people still talk about years later, were never the loudest or the most expensive. They were the ones where someone had clearly thought about who needed to be there and why.
I started Guava because I kept seeing the same gap. Founders and ecosystem teams knew events mattered, but treated them as a checkbox instead of a growth system. Meanwhile, the experiences that actually moved culture, the dinners, the houses, the retreats, were being built by people who understood belonging as much as logistics.
That is the work I do now. Strategy that respects the business goal. Production that respects the guest. And a point of view that says culture is not decoration, it is the reason people show up in the first place.
What makes her different
Vision and logistics, in the same person.
Strategy brain
She understands goals, KPIs, audience quality, partnership value, and event ROI.
Producer hands
She can move from concept to vendor calls, budgets, run of show, staffing, and guest experience.
Cultural lens
She designs experiences with local context, especially across LATAM and emerging ecosystems.
Storyteller heart
She cares about how a room feels, what people remember, and what story gets told after.
A personal note
“I believe the best events feel like someone thought about you before you arrived. The lighting, the seating, the food, the conversation, the timing, the way someone welcomes you at the door. That care is the strategy.”
Estefania Ochoa, Founder of Guava
Want Estefania on your project?
Tell us what you're building and what needs to happen in the room. We'll follow up if it feels like a strong fit.
Start a Project