Welcome to Guava World
Pull up a chair. This is the studio table.
Every object opens a different room. Click around, there are seeds everywhere.
Guava Events Studio
Guava designs experiences that move people, markets, and culture.
An events and experiential strategy studio led by Estefania Ochoa, creating high-intention moments for founders, protocols, communities, and brands across Web3, tech, and LATAM.
From intimate dinners to builder houses, hackathons, retreats, and ecosystem activations, we design the room, the rhythm, and the reason people remember.
Built between strategy, culture, and cuidado.
“the room needs a reason to exist.”
Philosophy
Events are not extras. They are growth systems.
Guava helps teams design experiences that bring the right people into the room, tell the right story, and create momentum that lasts beyond the night.
We design for the room before we design the run of show.
The guest journey starts before arrival
The room should have a reason to exist
Design must serve both feeling and function
Culture is not decoration
Logistics are part of the storytelling
The follow-up is part of the experience
Rooms we've built
Proof, not promises.
Marketing Hackathon
Build Better on Stellar
Builders, marketers, and ecosystem partners
Signal: The room moved because the challenge was clear, the community was ready, and the format gave people something to make.
Read the storyCommunity Event Series
Marketers in the Arena
CMOs, marketers, founders, and ecosystem operators
Signal: The same bones, a different city each time. People came back because the room finally felt like it was built for them.
Read the storyInvite-Only Retreat
Signal, Marketers Retreat
Senior marketers and ecosystem leaders
Signal: Long meals, loose mornings, small guest list. Trust built at the pace of an actual conversation.
Read the storyStudio tools
Ways to work together, built around your moment.
The Notebook
Event Strategy and Concept Development
For teams that need the concept, audience strategy, programming, partner map, and experience arc before anything else gets booked.
See what's includedThe Run of Show
Full-Service Event Production
For teams that need someone to bring the room, vendors, timeline, details, and guest journey together, start to finish.
See what's includedThe Builder's Bench
Hackathon and Builder Journey Design
For ecosystems that need to activate builders, developers, marketers, judges, mentors, and partners around a shared moment.
See what's includedThe Floorplan
Brand Houses and Retreats
For teams creating intimate, high-signal spaces around major conferences or cultural moments.
See what's includedThe Map
LATAM Market Activations
For teams entering or deepening presence across Mexico, Argentina, Brazil, Colombia, and regional communities.
See what's includedThe Camera
Content and Event Storytelling
For teams that want events to produce stories, assets, recaps, community proof, and future pipeline, not just memories.
See what's includedMeet the lead
Meet the person arranging the room.
Guava is led by Estefania Ochoa, a strategist, producer, and cultural operator building at the intersection of events, growth, and belonging. Her work is rooted in a simple belief, people remember how you made them feel, but they also remember whether the room had purpose.
Known for
Works between
Mexico City · Lisbon · New York · Miami · Istanbul · Buenos Aires
Meet Estefania →How we work
The Guava Method
Part recipe, part field guide. Four moves, from first call to lasting momentum.
Taste the room
Understand the audience, culture, goals, and invisible dynamics before anything gets designed.
Shape the story
Design the concept, format, programming, and guest journey.
Build the world
Produce the venue, vendors, visuals, flow, and sensory details.
Carry the signal
Turn the event into content, relationships, insights, and next steps.
Building something that needs to feel alive?
Bring Guava in early, before the venue is booked and the agenda gets crowded. The best experiences are designed from the inside out.
Start a Project