← All clients
Case study — 2024
SUPERMIGRATE

The Great
Migration

A three-day virtual conference built to launch Supermigrate and hold the momentum — showcasing the platform, featuring every partner, and carrying one narrative end to end.

Client
Supermigrate
Producer
Guava
Format
Three-day virtual conference
Partners
Five ecosystem partners
01

Overview

Supermigrate's The Great Migration was a three-day virtual conference to showcase the platform and engage the blockchain community. The series highlighted Supermigrate's solutions while fostering industry connections and knowledge sharing.

The format did two jobs at once: it launched Supermigrate to a new audience, and it kept partners featured and represented throughout — a single narrative carried across three days rather than three separate broadcasts.

A launch is a moment. A three-day series is a habit — and the numbers held for a quarter, not a week.

02

The numbers — event window

69K
Impressions
↑ 35%
3.7%
Engagement rate
↓ 75%
284
Profile visits
↑ 560%
528
Link clicks
↑ 1,000%
164
New follows
↑ 50%
34
Replies
↑ 467%
218
Likes
↑ 9,385%
97
Reposts
↑ 708%
Account analytics for the event window, 10–13 June 2024: 69K impressions up 351%, 3.7% engagement rate, 284 profile visits, 528 link clicks, 164 new follows, 34 replies, 218 likes, 97 reposts.
Account overview — event window, 10–13 June 2024

Three months of work — the compounding view

297K
Impressions
↑ 9,529%
2,687
Profile visits
↑ 3,685%
1,499
Link clicks
↑ 1,445%
5,281
New follows
↑ 234%
Account analytics across three months to late June 2024: 297K impressions up 9,529%, 5.9% engagement rate, 2,687 profile visits, 1,499 link clicks, 5,281 new follows, 301 replies, 1,664 likes, 664 reposts.
Account overview — three months of work on Supermigrate
03

Event structure — three themed days

DAY 01

Superchain & token technology

A welcome ceremony from founder Njoku Emmanuel set the tone. Keynotes and panels covered the Superchain's capabilities and the latest in token technology, giving attendees a foundational understanding of Supermigrate and its potential impact.

DAY 02

New onchain economies

Panels on token launch strategy offered practical insight into current market conditions, emphasising innovative approaches and the impact of new economic models on the blockchain ecosystem.

DAY 03

Liquidity & memetic effects

Cross-chain liquidity and its broader implications — the role of liquidity in driving adoption, and of memetic effects in shaping market dynamics.

04

Sessions & speakers

05

Partners — five, each with a lane

Token SoftSecure, compliant token sales ModeDecentralised finance PGNNew blockchain technologies OPProtocol advancements CeloMobile-first blockchain
06

What we learned

Why it worked

  • Comprehensive content — a wide range of topics appealed to varied interests within the blockchain community, attracting a diverse audience.
  • Engagement opportunities — workshops and Q&A gave attendees hands-on learning and direct access to experts.
  • Strong partner involvement — reputable partners added credibility and drew audiences interested in established players.
  • Effective marketing — the spikes in profile visits and link clicks show the calls-to-action landed.

Reading the numbers

69K impressions indicate substantial interest, though a 3.7% engagement rate suggests room to convert passive viewers into active participants — more interactive elements would help.

The spikes in profile visits and link clicks reflect successful calls-to-action and real interest in Supermigrate's offering. Growth in follows, replies, likes, and reposts points to a community that was actively engaged rather than just reached.

The three-month view is the more telling one: the event didn't just spike, it reset the baseline.

07

Watch it back

Full write-up on the Supermigrate event page ↗.

Launching something that needs to keep going?