← All INK work
Case study — 2024
INKUBATOR / INK · KRAKEN ECOSYSTEM

DevJam
Bangkok

A flagship developer summit during Devcon week, built to put INK's EVM rollup infrastructure in front of builders — with a three-day hacker house running alongside it.

Client
Inkubator / INK
Producer
Guava
Date
November 11, 2024
Location
Bangkok, Devcon week
01

Overview

Guava produced INK DevJam Bangkok 2024, a flagship developer event for the INK (Kraken) ecosystem during Devcon week in Bangkok. The event was designed to showcase INK's EVM rollup infrastructure to builders and drive developer adoption. With 910 RSVPs and 155 actual attendees, it delivered strong activation with a focused, qualified audience.

This event was part of a broader INK engagement that also included a three-day hacker house for INK/Kraken developers focused on DeFi builders — the format Guava went on to produce at scale in Denver the following February.

02

The numbers

910
Total RSVPs
155
Actual attendees
17%
RSVP-to-attend rate
3
Hacker house days
MetricResult
Total RSVPs910
Actual attendees155
RSVP-to-attend rate17%
Hacker house days3
03

Event details — the shape of it

Event nameINK DevJam Bangkok 2024
DateNovember 11, 2024
LocationBangkok, Thailand — Devcon week
FormatDeveloper summit / hackathon
ClientInkubator / INK (Kraken ecosystem)
Companion eventThree-day hacker house for INK/Kraken developers
ProducerGuava · hello@growwithguava.com
04

Scope of work

05

What went well

A qualified room of 155 builders during Devcon week is worth more than a full one that isn't listening.

06

Next in this engagement

February 2025 · ETHDenver
INK Hacker House Denver

Taking your protocol on the road?