A branded activation at ETHDenver 2025, built to introduce Fareplay's prediction market and gaming product to the Ethereum developer and investor community.
Guava produced The Fare Lounge for Fareplay during ETHDenver 2025 — a branded activation experience designed to introduce Fareplay's prediction market and gaming product to the Ethereum developer and investor community.
The event leveraged the high foot traffic of ETHDenver week to generate brand awareness and drive user signups.
| Event name | The Fare Lounge @ ETHDenver |
|---|---|
| Conference | ETHDenver 2025 |
| Location | Denver, CO |
| Format | Branded lounge / activation |
| Client contact | Rush |
| Producer | Guava · hello@growwithguava.com |
Branded lounge formats work well for consumer-facing crypto products at developer conferences — they signal product maturity and attract curious visitors organically. Future Fareplay activations should layer in a clear conversion mechanic, such as a QR code to signup or an on-site demo with an incentive, to move attendees from awareness to active users.
A lounge signals product maturity. The conversion mechanic is what turns curiosity into users.
Putting a consumer product in front of builders?