Case study — 2026

ETHERFUSE × STELLAR

CDMX
Activation Week

Three events in three days across Mexico City during Stablecoin Conference 2026 — VIP Taco Night, Morning Alpha, and the BBVA Cocktail — delivered under the SDF Fast Track Marketing Grant Agreements.

Client

Etherfuse × Stellar

Producer

Guava

Dates

June 14–16, 2026

Location

Mexico City

—

The week — in aggregate

546

Total registered

220

Total attended

40%

Show rate

Conference weeks reward whoever owns the calendar around the main stage. Rather than one activation, Guava produced a sequence — an intimate dinner the night before, an executive brunch mid-week, and an institutional cocktail at BBVA's headquarters to close — each with a different room and a different job.

VIP Taco Night

June 14, 2026 · 7:30 PMRoma Norte, CDMXCo-hosted with Highland Security

An intimate curated dinner for 30 guests the evening before Stablecoin Conference week — authentic local dining and candid conversation about stablecoins, payments, and the Stellar ecosystem.

145

Registered

Attended

45%

Show rate

Companies in the room 25

Xapo Tazapay Koywe Decaf Chainalysis Blockchain.com Figment Finastra Myosin LI.Finance Digitalizados Fenix IT Bitrefill Facephi Hopnow Colocapayments Due Network Moic Digital LumX PiggyWallet Hookloop Relay Zero Silverstone Asobitcoin Etherfuse

Photos 10 of 60+

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Campaign plan approved, event delivered as scoped, post-event report and guest data submitted to SDF.

Morning Alpha

June 15, 2026 · 10:00 AMNear WTC, CDMXCo-hosted with Stellar + Highland Security

An invite-only morning gathering for executives across fintech, TradFi, banks, and crypto — candid dialogue on LATAM market opportunities and the Stellar ecosystem.

Registered

Attended

36%

Show rate

Companies in the room 16

Stellar Trace Finance Rootstock Labs Wallfacer Prove Paystand Blockaid Monetary Metals Wavy Node Capa.fi Cue Consulting Efectivo Tech Crebit PiggyWallet BAF Network Etherfuse

Photos 10 of 38

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Campaign plan approved, event delivered as scoped, post-event report and guest data submitted to SDF.

BBVA Cocktail

June 16, 2026 · 6:30 PMBBVA Spark, Av. Paseo de la Reforma 510, CDMXCo-hosted with Stellar + Highland Security

The anchor event of the week — our version of a closing party, post Stablecoin Conference. An invite-only cocktail at BBVA's headquarters bringing together institutional partners, fintech leaders, and executives. BBVA is a major player in the Mexican market and an important partner for the growth of Etherfuse, and for Mexico's tokenized government bonds on Stellar.

304

Registered

120

Accepted

39%

Acceptance rate

Companies in the room Pending

Guest list pending — BBVA company breakdown to come.

Photos 11 of 60+

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Campaign plan approved, event delivered as scoped, post-event report submitted to SDF. Guest-level company breakdown pending final BBVA guest list.

From the community

Posts from attendees and partners across all three events.

@andyfiJun 4, 2026

CDMX conference week is almost here… hosting 3 with @etherfuse + @StellarOrg + @0xHighlandSec: Taco Night — Jun 14, Morning Alpha — Jun 15, BBVA Cocktail — Jun 16.

Taco Night announcement↗

@NFTMamiJun 15, 2026

Best taco night gracias @etherfuse @BuildOnStellar

Taco Night recap↗

@etherfuseJun 9, 2026

Morning Alpha — Stablecoin Conference Edition! … supported by @StellarOrg

Morning Alpha announcement↗

@piggywallet_appJun 15, 2026

Yesterday, she joined the event by @StellarOrg and @etherfuse…

Piggy Wallet at the joint event↗

@piggywallet_appJun 17, 2026

Joining conversations across @etherfuse, @StellarOrg… pitched at Marketers in the Arena by @StellarOrg.

Piggy Wallet across the week↗

@glmontesinosJun 18, 2026

Great event last night! @etherfuse @StellarOrg @0xHighlandSec @BBVA_Mex

Post-event thanks, BBVA Cocktail↗

Own the week, not just the booth.

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